The #TuesdayDefinition Framework to Rank Organically and Land More Clients

Framework to land new clients

The #TuesdayDefinition Framework to Rank Organically and Land More Clients

Freelancers, solopreneurs, and small business owners often struggle to pitch their services effectively. One of the biggest pitfalls? Overloading your pitch with industry jargon that confuses or turns off potential clients.

The good news: you don’t need fancy buzzwords to sell what you do. The #TuesdayDefinition Framework shows you how to pitch smarter by cutting the fluff, clarifying your value, and building trust with clear, jargon-free language that ranks well and converts.

Understand Your Audience

Understand Your Audience

• Who are they? Research their role, pain points, and level of expertise.

• Where are they? Use the right platform (LinkedIn for B2B, Instagram for creators, WhatsApp for local biz).

• How do they speak? Mirror their language, ditch jargon, keep it conversational

  
  

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  Customer Journey Mapping

  
  

1. Where is your audience ACTIVE?

• B2B Decision Makers:

  • LinkedIn → Personalised DMs, InMail, posts, or articles.

  • Email → Thoughtful cold emails or warm intros.

    
    

• Freelance Clients & Solopreneurs:

  • Facebook Groups → Community pitching in niche groups.

  • Instagram DMs → Especially for creators or lifestyle brands.

  • WhatsApp/Telegram → In some regions, direct messaging is huge.

    
    

• Corporate Brands or Agencies:

  • LinkedIn → Best for positioning as an expert.

  • Industry Slack Communities → Soft pitches inside valuable discussions.

  • Event Platforms → Pitch live at webinars or virtual networking.

    
    

2. Where will they listen to your message?

• Social Content: If they’re active content consumers — post educational or storytelling content that naturally leads to a pitch. Example: LinkedIn carousels, Instagram reels.

• Direct Messaging: If they value directness — short, warm DMs or voice notes build connection.

• Email Sequences: If they prefer time to consider — clear, value-first emails with easy reply CTAs.

Master the #TuesdayDefinition Framework

Use this straightforward framework as your outline for every pitch proposal, email, landing page, or sales call.

Define the Problem

• What’s their biggest pain point?→ Be specific: e.g. “You’re losing leads because your landing page confuses visitors.

• No fancy buzzwords, keep it simple.

  
  

Explain the Solution

• Spell out how your service solves that problem, step by step download link #TuesdayDefinition frameworkstep.

• Break down the benefits in simple, easy-to-understand terms.

• Paint the “after” picture: what their world looks like once you’ve delivered.

  
  

Provide Social Proof

• Showcase relevant case studies or testimonials.

• Highlight real results, not just promises.

• Prove your expertise through outcomes, not buzzwords.

  
  

Outline the Next Steps

• Always close with a clear, easy CTA:

  • “Book a free 20-min discovery call.”

  • “Download your free audit.”

  • “Reply YES and I’ll share a custom plan.”

• Make it frictionless, the simpler, the better.

Practice, Practice, Practice

• Rehearse with a friend or peer.

• Strip out any leftover jargon.

• Tighten it until it’s crystal clear.

Pitch with Confidence

• You’re solving problems not pushing services.

• Trust your proof. Let your results do the talking.

• Always pitch in their language, not yours.

  
  

Start using the Craft & Slate #TuesdayDefinition Framework today and see the impact on your pipeline and client relationships. Download the Craft & Slate Playbook for proven frameworks, real-world campaign breakdowns, and practical templates all substance, no filler.

Platforms Where This Framework Shines

Platform	How to Use the Framework
LinkedIn	Cold or warm DMs, InMail, or a value-first post that defines the problem & links to book a call.
Email	Cold outreach: 5 short paragraphs → Hook → Problem → Solution → Proof → CTA.
Instagram DMs	Keep it casual: voice note or short text, same outline.
WhatsApp/Telegram	For local clients — use bullet points and keep it conversational.
Landing Pages	Use the same sections as headers: Problem → Solution → Social Proof → Next Steps.
Sales Calls	Use the framework as your outline, so your pitch flows naturally.