Our Work
SM Creates is a brand strategist and identity specialist known for translating a client's story into a distinct visual mark. As demand for that work grew, SM Creates came to Craft & Slate with a challenge: build a way to move faster without compromising on craft. We partnered with SM Creates to design and build a proprietary logo creation system, one engineered not to replace the designer's eye, but to extend it. Objective SM Creates approached us with a specific ambition: a tool that could...
Craft & Slate delivered the full brand identity and digital design system for ValuRisk Partners, creating a modern, consistent, and professional presence for this model risk consulting firm. The project included logo design, visual identity, website design and development, and digital brand assets, built to support financial services, fintech, and risk management audiences.
Craft & Slate crafted a bold brand identity and strategic positioning for Apex Shark Expeditions, a high-adventure dive company specialising in shark-encounter expeditions. The branding & positioning work highlights visual identity design, logotype development, brand narrative, and a distinct strategic voice aimed at engaging thrill-seekers and conservation-minded travellers.
