Digital & Brand Identity for Farringdon Advisory

Farringdon Advisory is a forward-thinking consultancy firm in the financial services sector, dedicated to delivering expert advisory services to businesses worldwide. With a reputation for excellence, innovation, and trust, Farringdon Advisory required a digital presence that reflects its expertise and strengthens client engagement.

Logo for Farringdon Advisory featuring a geometric orange emblem next to the company name on a deep blue background, conveying a modern and professional image.

Challenge

Farringdon Advisory needed a high-performing, modern website and a compelling brand identity that would:

• Establish credibility and foster trust within the financial services industry.

• Provide a seamless and engaging user experience for potential clients.

• Ensure adaptability and scalability for future content expansion.

• Differentiate the brand with a strong, recognizable identity that reflects its unique position in finance and emerging technologies.

  
  

Despite its strong market presence, Farringdon lacked a cohesive digital strategy and branding that effectively communicated its value proposition to both established financial institutions and emerging startups.

Solution

Website Development for an advisory firm

Craft & Slate designed and developed a fully customized website that aligned with Farringdon Advisory’s business objectives and user expectations.

Key Features:

• Modern & Professional Design: A visually appealing and intuitive layout tailored to Farringdon’s brand.

• Seamless User Experience: Optimized navigation for easy access to key information (Home, About, Services, Blog, Contact).

• CMS Integration: A scalable content management system for effortless content updates.

• SEO Optimization: Implementation of best SEO practices to enhance online visibility.

• Mobile & Desktop Accessibility: A fully responsive design ensuring optimal performance across all devices.

• 12-Month Complimentary Hosting: Standard Wix Studio hosting included for one year.

• Post-Launch Training: A structured training session for the Farringdon team to manage the website efficiently.

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Brand Identity Development

To complement the website, we developed a compelling brand identity that positioned Farringdon Advisory as a leader in the financial services sector.

Logo & Visual Identity

• Scalable, Impactful Logo: A logo designed for diverse applications, from digital platforms to corporate materials.

• Color Palette Development: A strategic color scheme enhancing brand recognition and consistency.

• Brand Message & Positioning: Refining Farringdon’s tone and messaging to resonate with the target audience.

  
  

Brand Guidelines & Marketing Collateral

• Comprehensive Brand Guidelines: A detailed guide covering logo usage, typography, and visual identity standards.

• Professional Presentation Templates: Custom PowerPoint templates for client presentations and pitches.

• Marketing Collateral: Business cards, letterheads, and email signatures for a polished brand image.

• Social Media Graphics: Engaging content templates optimized for platforms like LinkedIn, Facebook, and Twitter.

Impact

By addressing both digital presence and branding, Craft & Slate successfully positioned Farringdon Advisory as a modern, credible, and innovative consultancy firm.

Key Outcomes:

• Enhanced Digital Presence: A sophisticated website reflecting the firm’s expertise and authority.

• Improved Client Engagement: A seamless user experience that drives meaningful interactions.

• Strong Brand Identity: A unified brand message that instills trust and credibility.

• Scalability for Future Growth: A flexible website and brand strategy adaptable for expansion.