SM Creates is a brand strategist and identity specialist known for translating a client's story into a distinct visual mark. As demand for that work grew, SM Creates came to Craft & Slate with a challenge: build a way to move faster without compromising on craft. We partnered with SM Creates to design and build a proprietary logo creation system, one engineered not to replace the designer's eye, but to extend it. Objective SM Creates approached us with a specific ambition: a tool that could...