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News & Insights

The Ultimate Guide to Social Media Engagement

What is Social Media Engagement?

Social Media, Engagement , Strategy, Content

Social media engagement is the number of likes, comments, shares and retweets you get on your posts. The more engagement your posts receive, the higher they will rank in the News Feed and more people will see them.

Engagement is a measure of how much people like or comment on a post. If they like it enough to share it with their friends or family through likes or retweets, that's even better! This gives you more exposure than if they just liked the post itself.

Engagement is the degree to which people are interacting with your content.

Engagement is the degree to which people are interacting with your content. It’s a measure of how much people are talking about you, your brand and its products, and it can be used as a measurement of influence over a community. Engagement may be expressed through sharing, liking, commenting or reposting. These activities indicate that individuals have found something compelling enough to share with their own communities. They also indicate that these individuals feel connected enough to the brand that they would recommend it or follow-up on past interactions by engaging further.

Plan and schedule posts in advance - use tools to be efficient!

  • use tools like Hootsuite, Buffer and Sprout Social

  • these tools allow you to schedule posts in advance

  • you can also use them to monitor your social media accounts

  • they can help you manage multiple accounts

  • they are free or have a free trial


Social media engagement is a valuable metric to track, especially when you’re trying to build your brand. The more people that engage with you online, the more likely they are to tell their friends about it too! Tracking engagement can help give insight into what kinds of posts work best for your audience and how often they interact with them

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