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Media & Press

Transforming Badboy of Goodtalk's Digital Presence

Badboy of Goodtalk is a platform dedicated to providing tools and knowledge to help individuals navigate through life's challenges. Founded by Darrell Jones, who was innocently incarcerated for 32 years in one of the most dangerous prisons in the USA, the platform offers unique insights into overcoming suffering, depression, loneliness, financial hardship, and more. As the site evolves, it aims to become a hub for music, art, culture, social issues, and education on emerging topics like finances, cryptocurrency, and NFTs.


Badboy of Goodtalk needed a comprehensive digital overhaul to better reflect its mission and engage a broader audience. The existing website lacked a modern aesthetic, intuitive navigation, and a cohesive brand identity. Additionally, a new logo was needed to symbolize the resilience and strength of the brand.

Our Solution

Craft & Slate Creative Agency took a holistic approach to revamp Badboy of Goodtalk’s digital presence:

Logo Redesign:

Concept: We created a logo that encapsulates the spirit of perseverance and transformation. The design blends elements that reflect strength and growth, resonating with the journey of overcoming adversity.

Execution: The final logo is a bold, modern emblem that stands out and represents the brand’s core values effectively.

Website Redesign & Development:

User Experience (UX) Design: We focused on creating an intuitive and user-friendly interface. The navigation was streamlined to ensure visitors could easily find information and resources.

Visual Design: The website was given a fresh, contemporary look with a clean layout, vibrant colors, and compelling imagery that aligns with the brand’s message.

Content Management: We organized the content to highlight key areas such as personal development tools, educational resources, and upcoming features on music, art, and culture.

Technical Development: The site was built using the latest web technologies to ensure fast load times, mobile responsiveness, and scalability for future growth.

Additional Features:

Integration of multimedia elements to engage users with videos, podcasts, and blogs.

Implementation of a robust content management system to facilitate easy updates and content additions. SEO optimization to improve search engine rankings and drive organic traffic.


The redesigned logo and website have significantly enhanced Badboy of Goodtalk’s brand presence and user engagement. Key outcomes include:

  • Increased Traffic: A noticeable uptick in website visits due to improved SEO and a more attractive design.

  • User Engagement: Higher engagement rates with users spending more time on the site, exploring various sections, and interacting with the content.

  • Positive Feedback: The client and users have provided excellent feedback on the new design and functionality, appreciating the ease of navigation and the appealing aesthetics.

Craft & Slate Creative Agency is proud to have partnered with Badboy of Goodtalk to transform their digital presence. Our comprehensive redesign has not only provided a modern, engaging platform but also reinforced the brand’s mission to empower individuals through education and personal development.

Check out the brand new website of the Badboy of Goodtalk at

If you’re looking to elevate your brand and create a compelling digital experience, contact Craft & Slate Creative Agency today!l

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