Trendy logos are designed by taking inspiration from the latest trends in design and implement them into the brand's logo. Often they can come off as a bit too loud and in your face, but if executed correctly they can create a distinct brand character that is easily recognizable by the customers.
The logo is one of the most important branding tools you have at your disposal. It can convey your brand's personality, evolution and growth in terms of both visual and functional design trends. In today's fast changing world, people are more focused on the latest design trends than ever before. If a business owner wants to stay ahead of the competition and has no choice but to make a logo redesign, then they should be aware of the latest logo design trends.
We have compiled a list of popular logo design trends that you can use in your next logo design project.
When it comes to logo design trends for 2022, simplicity and Unique logos is the name of the game.
Simplicity is one of the most important components of logo design and branding. If a logo has potential to be copied, then people will quickly jump on board and begin using it for their own purposes. In other words, you don’t want your logo to be simple in order for it to be attractive.
Unique Logos - A unique logo will be the most memorable out of all the other logos and people will associate a product or company with a particular logo much easier. Such types of logos are often considered for startups, small businesses and potentially even non-profit organizations.
Natural Textures and Patterns - Consider being inspired by nature if you want something that feels fresh and modern but can be paired with other trends! Natural-looking logos use organic shapes that aren't gridded. And being natural does not imply that it must include an image of a plant. This look is easily achieved by using earthy colors and organic-looking elements. Consider adding some textures, such as wood, grain, or stone, to create subtle elements that will refresh your logo.
A colorful logo is also very eye pleasing and catchy to look at. Colorful logos - A colorful logo will be a memorable one. Bold, striking colors in a logo play an important role in the design process. Usually, colorful logos are created for businesses and organizations that have some connection to nature.
Gradient logos - For the past few years, we have seen a re-emergence of colorful gradients. Although the majority of gradient logos are still primarily used in the entertainment industry (with colors of red being the most popular), this trend can also be used in other fields and industries as well.
Font Based Logo Design - A font based logo design uses typography as the main element of the logo. This type of logo design is often used for companies that want their name to be the core feature of their logo.
Takeaway: Unique logos are attractive and memorable
Colorful logos - A colorful logo will be a memorable one. Bold, striking colors in a logo play an important role in the design process. Usually, colorful logos are created for businesses and organizations that have some connection to nature.
Logo Illustrations - If a business is searching for a fun look and playful design for their logo, then it may be wise to use illustrations for their logo design rather than using symbols or text only. The last couple of years have seen quite a few recognizable brands making changes to their logos by adding illustrations to their designs recently.
The last couple of years have seen quite a few recognizable brands making changes to their logos by adding illustrations to their designs recently. Some new trends in logo design help make you company's logo stand out from those of it's competitors.
